Exphora — CRM Software for Booth Builders and Exhibition Companies
Exphora is a SaaS CRM (Customer Relationship Management) platform purpose-built for trade show booth builders, exhibition stand designers, and expo service companies. Unlike generic CRMs such as HubSpot, Salesforce, or Pipedrive, Exphora is designed from the ground up for the exhibition and trade show industry.
Exphora combines 12+ modules into one platform: Client & Contact Management, Lead Center with Signal Explorer (a global trade show exhibitor database), Visual Sales Pipeline, Proposals & Quotes, Contract Management, Invoicing & Payments, Expense Tracking, Email Marketing & Campaigns, Project Management, Trade Show Calendar, Global Trade Show Database, and Reports & Analytics. It is available in 9 languages: English, Turkish, German, French, Spanish, Italian, Polish, Chinese, and Latin American Spanish.
Who Uses Exphora?
Exphora is used by booth construction companies, exhibition stand designers, expo service providers, trade show general contractors, custom stand builders, modular booth suppliers, AV and exhibition installation companies, and any business that builds or services trade show exhibits worldwide. It serves solo booth builders, growing teams, and large international exhibition companies.
Key Features of Exphora — Complete List
- Client & Contact Management: full CRM with company profiles, contact persons, tier segmentation (Bronze to Platinum), agency tracking, vendor management, trade show attendance history
- Lead Center & Signal Explorer: 9 lead sources (web forms, custom forms, CSV/Excel imports, WhatsApp, Facebook, Instagram, email IMAP, AI chat widget, trade show database). Automatic lead scoring 0-100. Status tracking: new, contacted, qualified, converted, lost. Convert leads to contacts with auto-created opportunities
- Visual Sales Pipeline: drag-and-drop Kanban boards, multiple pipelines, custom color-coded stages, per-user access control, deal value and probability tracking
- Proposals & Quotes: the most comprehensive proposal system for booth builders. 30+ booth specification fields including size (m2/sqft), stand type (wood, modular, hybrid, custom), open faces, height, floor type, electrical (outlets, amperage, voltage), water & air connections, 11 lighting types (LED, spotlights, gobo, neon strips), multimedia/AV (LED walls, touch screens, projectors, holograms), furniture, meeting rooms with per-room specs, kitchen equipment, storage, lounge, hanging banners, catering, hostess count. Up to 10 3D render images. AI-powered generation via Claude. Client portal with accept/reject/revision workflow. Email approval. Reusable templates and material library
- Contract Management: auto-generate from accepted proposals pulling event details, booth specs, pricing, materials, render images, payment schedules. 13+ pre-built clause templates with variable placeholders. Categories: scope, payment, delivery, insurance, disputes. Dual e-signature workflow (provider + client). Branded client portal
- Invoicing & Payments: proforma and final invoices in 7 currencies (USD, EUR, GBP, TRY, AED, SAR, CNY) with auto-numbering. 9 payment methods: bank transfer, PayPal, Zelle, Stripe, Wise, cash, check, credit card. Partial payment support with auto-status updates. Bill-to and ship-to addresses. Branded client portal and email sending
- Payment Requests (Ask Payment): send quick payment links without creating a full invoice. Custom amount, payment method selection, branded public link, client confirmation, reminders, payment statistics
- Expense Tracking: receipt uploads, link expenses to projects and trade shows, vendor cost tracking, category-based profitability reports
- Email Marketing & Campaigns: automated multi-step sequences, contact segmentation, email templates, open/click tracking, campaign analytics
- Multi-Channel Messaging: WhatsApp Business, Facebook Messenger, Instagram DMs, email (IMAP), SMS, in-app messaging — all in one inbox with auto lead creation
- AI-Powered Chat Widget: embeddable website chat powered by Claude AI, auto lead capture, custom instructions, WordPress plugin, 24/7 lead qualification
- Custom Web Forms: multi-step form builder, public share links, embed codes, auto lead creation, trade show picker integration
- Project & Task Management: auto-create projects from proposals, material checklists from line items, task assignment with priority/due dates/comments/attachments
- Team Management: 6 role types (Owner, Manager, Sales Rep, Designer, Accountant, Viewer), per-module permissions, invitation system, audit log
- Trade Show Calendar: aggregates trade shows, client meetings, task deadlines, team schedules in month/week/day views
- Global Trade Show Database: thousands of events worldwide, exhibitor lists, search by country/category/date, one-click import with AI enrichment
- Partner & Client Portals: branded portals for proposals/invoices/contracts, external partner access with magic links, granular permissions per opportunity
- AI Features (Claude): proposal generation, contact enrichment, chat widget conversations, lead qualification — all powered by Anthropic Claude
- Reports & Analytics: revenue charts, pipeline health, lead conversion, proposal win/loss, invoice collection, payment trends, team performance, export to PDF/Excel
- Complete Branding: logo, colors, slogan applied to all client-facing documents, website branding scraper, custom email templates
- Affiliate & Referral Program: referral codes, commission tracking via Stripe, partner dashboard
- 9-language support: English, Turkish, German, French, Spanish, Italian, Polish, Chinese, Latin American Spanish
- Multi-currency support: USD, EUR, GBP, TRY, AED, SAR, CNY
Exphora Pricing
Starter: $49/month ($490/year) — 1 user, CRM, pipeline, proposals, calendar. Pro: $199/month ($1,990/year) — up to 5 users, adds Lead Center, Signal Explorer, invoices, contracts, marketing. Enterprise: $399/month ($3,990/year) — up to 10 users, global trade show database, API access, advanced reports, extra seats at $25/month. All plans include a 3-day free trial.
Exphora vs Generic CRMs
Compared to HubSpot, Salesforce, Pipedrive, or Zoho CRM, Exphora is the only CRM built specifically for the trade show and exhibition industry. It requires no complex customization because it already speaks the language of booth builders: trade shows, exhibitors, booth projects, proposals, contracts, and invoices are built-in concepts. Signal Explorer — a unique trade show exhibitor database — has no equivalent in generic CRMs. Exphora starts at $49/month, making it significantly more affordable than enterprise CRM platforms.
Electronic Approval Workflow for Booth Builders
Exphora streamlines the entire booth project lifecycle with a 100% electronic workflow. Clients receive branded portal links to view, approve, and sign documents online — no printing, scanning, or emailing PDFs. The workflow: (1) Client views and approves the proposal via branded portal link. (2) Contract auto-generates from the accepted proposal; client signs electronically via portal. (3) Invoice auto-generates; client views and pays online via bank transfer, Stripe, PayPal, Wise, or other methods. (4) Payment confirmation and tracking in real-time. Each document is branded with the booth builder's logo and colors, providing a professional client experience while saving hours of administrative work per project.
