100% Free Tool

Trade Show Booth ROI CalculatorFree. No Sign-up. Live results.

Drag the sliders. See your stand investment, customers, revenue, net profit, payback ratio and ROI percentage update live. Share the URL — your scenario is encoded in the link.

Your scenario

Booth size
Stand footprint in square metres
36 m²
9 m²200 m²
Cost per m²
Stand build cost per square metre (USD)
$350
$200$800
Expected leads collected
Total qualified leads from the show
80 leads
20 leads500 leads
Lead → customer close rate
Percent of leads that become paying customers
8%
1%30%
Average deal value
Mean USD revenue per closed customer
$18,000
$1,000$200,000
Other show costs
Travel, freight, staff, registration (USD)
$12,000
$0$80,000
Profitable scenario
Return on investment
+368.3%
Payback ratio: 4.7x revenue vs. investment
Total investment
$24,600
Build $12,600 + other $12,000
Revenue
$115,200
6.4 customers × $18,000
Net profit
$90,600
Revenue − investment
Customers gained
6.4
80 leads × 8%
Break-even at 1.4 customers. You exceed break-even by 5 customers in this scenario.
Next Step

Now design your booth — for free.

Once your numbers work, build the actual stand. Parametric 3D, electric plans, artwork and production lists. Browser-based, no install.

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Methodology FAQ

How the math works

How is trade show booth ROI calculated?

ROI = (Revenue − Total Investment) / Total Investment × 100. Total investment includes stand build cost (booth size × cost per m²) plus other show costs like travel, freight and staff. Revenue is leads × close rate × average deal value.

What close rate should I use for trade show leads?

B2B trade show close rates typically range from 4% to 15% depending on lead qualification, follow-up speed and product complexity. Use 8% as a reasonable default for warm trade show leads with 30-day follow-up.

Should I include travel and staff costs?

Yes. The "Other show costs" slider exists exactly for this. Skipping travel, freight, per-diem, registration and staff time inflates ROI artificially. Realistic ROI requires fully-loaded cost.

Is this calculator really free? Do I need to sign up?

It is 100% free with no sign-up. Calculations run entirely in your browser. Nothing is stored or sent anywhere. Share results by copying the URL — your inputs are encoded in the link.