BUILT FOR MODULAR STAND BUILDERS

CRM Software for Modular Stand Builders

Built for shops running Octanorm, BeMatrix, Maxima and aluminium-system frames — with rental inventory tracking, reusable booth libraries and multi-city logistics baked in.

You build re-usable booth systems with Octanorm, BeMatrix or Maxima profiles. You ship to multiple cities a year, manage rental inventory across two or three warehouses, balance custom skins against a base frame system, and lose margin every time a panel goes missing or a kit gets shipped to the wrong hall.

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Pain Points You Face

The five things that hurt modular builders
most — and no generic CRM solves

These are the operational headaches that modular builders live with every week. HubSpot, Salesforce, Pipedrive and Monday will not fix them — Exphora was built around them.

Inventory chaos across warehouses

Tracking which Octanorm panels, beams, connectors and feet are currently in Warehouse A, in transit to Hall 5, or already deployed at IFA — across 12 events a year — is a spreadsheet nightmare. One missing M30 connector pack on install day costs a hostess shift to replace.

Re-quoting the same booth with a new skin

Client A wants the 6×4 hospitality kit with their logo. Client B wants the identical 6×4 with a different graphic. You rebuild the proposal from scratch each time because there is no reusable booth library, no “duplicate and re-skin” template, no parametric base config.

Damage and write-off accounting

Panels arrive scratched. Connectors snap. Lighting tracks bend. Without per-asset wear tracking you can’t bill damage to clients, can’t forecast replacement budgets, and can’t prove which install team chipped the corner profile.

Cross-city logistics & install crew scheduling

Three events overlap in week 41 (Cologne, Milan, Dubai). You need to know which kits ship from which warehouse, which install crew flies to which city, who has the cordless drills, and whether the BeMatrix panels return in time for the Lyon show.

Frame-system pricing math nobody else gets

Generic CRMs price “a booth” as one line. You price by linear metres of profile, hours of install, panel rental days, custom-skin print cost, and graphics rerun fees. Modular pricing has its own logic — and HubSpot will never understand it.

How Exphora Solves Them

Five Exphora capabilities
built for modular builders

One-to-one with the pain points above. No add-ons, no per-seat upcharges, no “just build a custom field” — these ship pre-built.

Inventory module + reusable booth library

Track every Octanorm panel, BeMatrix beam, Maxima connector and lighting track as a serial-numbered asset with location, condition (new / good / damaged) and rental-days counter. Save winning configurations as “Booth Kits” you re-deploy in one click with a fresh client skin.

Skin-swap proposal builder

Duplicate any won booth, change the graphics, regenerate the AI proposal in 60 seconds. Frame system, hardware list and BOM stay constant — only the print files, logos and price for graphics rerun update. New proposal in minutes, not hours.

Per-asset condition & damage logging

Tag damage at dismantle (cracked end-cap, bent leg, scratched panel). Auto-route damage costs to the installer team’s job sheet or the client’s final invoice based on contract clauses. Forecast replacement spend from the wear curve.

Multi-event production calendar with kit assignments

See all 12 events on one timeline. Drag the “Kit-A” block from Cologne to Milan and Exphora warns if the panels can’t physically transit in time. Install crew capacity, vehicle availability and per-warehouse stock visible on the same view.

Modular-aware booth specs & line-item pricing

30+ native fields including profile system (Octanorm S / BeMatrix B62 / Maxima Light), linear metres of profile, panel count by size, lighting track metres, connector packs and graphics m². Quote rental days × rate per asset class without a single custom field.

Workflow

Sample workflow: a modular builder running 12 trade shows/year

A real, end-to-end workflow showing how Exphora replaces the spreadsheet + email + Dropbox + DocuSign + Xero stack with a single record of truth.

01

Lead lands from Signal Explorer

A pump manufacturer is exhibiting at Hannover Messe. Signal Explorer flags them. You import them as a lead, AI scores 82/100 based on past behaviour, deal lands in “New Inquiry” on the modular-builder pipeline.

02

Re-skin a winning kit

Client wants 6×6, hospitality counter, two meeting pods. You open the “Kit-Hospitality-6x6” template (won 14 times before), swap the graphics, change the colour palette. AI regenerates the proposal with the new client’s identity in 60 seconds.

03

Inventory hold + warehouse routing

Approval triggers an inventory hold: 48m of Octanorm S profile, 24 panels (1×2.5), 6 lighting tracks, 12 LED spots — reserved against Warehouse Frankfurt. Conflict check confirms the kit is back from Munich in time.

04

Install crew + transit dispatch

Schedule 3-person install crew. Vehicle assignment auto-suggests the 7.5t van based on cubic metres. Print files routed to the graphics partner with the booth-specific dieline. Client gets a portal link with timeline.

05

Dismantle, damage log, return to stock

Crew dismantles, logs three scratched panels and one bent profile. Damage cost auto-billed (per contract clause). Kit returns to Warehouse Frankfurt, condition updated, ready for the next client. Final invoice issued in EUR.

Modules

Modules built for modular builders

Each module is opinionated for this segment's workflow — no Notion, no Trello, no eight-app stack.

CRMRental InventoryReusable Booth LibraryPipeline (Kanban)Designer (rapid layout)Project MgmtAI ProposalsMulti-Currency Invoicing

Rental Inventory

Serial-numbered tracking of every Octanorm/BeMatrix/Maxima asset with location, condition and rental-days history.

Reusable Booth Library

Save won kits as templates. Duplicate, re-skin, requote in minutes.

Designer (rapid layout)

Parametric 3D editor — drop in profiles, panels and lighting in minutes; export DAE/STL/OBJ/GLB/DXF.

Trade shows our modular builders customers serve
Hannover MesseCES Las VegasEuroShop DüsseldorfIFA BerlinMobile World Congress
FAQ

Frequently asked questions

Everything modular builders ask before committing to Exphora.

Does Exphora track Octanorm and BeMatrix inventory at the panel level?

Yes. Each profile, panel, beam, connector pack, lighting track and accessory is a serial-numbered asset with location, condition (new / good / damaged / write-off), rental-days counter and per-event history. You can run a stock report by warehouse, by system or by client booking on demand.

Can I save a winning modular booth as a re-usable template?

Yes. Any approved booth can be saved to your Reusable Booth Library with all its 30+ specs, BOM and 3D model. To quote a new client with the same kit, you duplicate, swap the graphics, and regenerate the AI proposal in under a minute.

How does multi-warehouse logistics work for cross-city shows?

The production calendar shows every event timeline, the kit assigned to it, and the source/return warehouse. Conflict detection warns you if a kit physically can’t transit between two events in time, and capacity views (vans, install crews, drivers) live on the same timeline.

Can I price by linear metre of profile and rental days?

Yes. Native fields include profile system, linear metres, panel count by size, rental-days rate per asset class and graphics m². You quote modular maths natively without building custom fields.

How does damage billing work?

At dismantle, the install crew logs damage per asset on a tablet. Contract clauses determine whether damage is billed to the client (excess wear) or absorbed (fair wear). Final invoice line items are auto-generated from the damage log.

READY TO RUN YOUR MODULAR BUILDERS ON EXPHORA?

Stop bending HubSpot into a modular builders CRM.

Start free in minutes. Import your contacts. Ship your first AI-generated proposal today — and try the 3D Booth Designer with no credit card.

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