About Exphora

We’ve been building softwarefor trade shows since 2009.

Exphora is the only CRM purpose-built for trade show booth builders, exhibition stand designers and expo service companies. It exists because our founder spent 22 years writing software for the trade show industry — including ExpoSquad®, Tuyap TV and delivery for Reed Exhibitions, Mercedes-Benz, Panasonic and Samsung.

We saw the same gap from inside the industry for a decade. Generic CRMs miss the shape of this work entirely. So we built the one we always wished existed.

Why Exphora Exists

The story behind the platform

Our founder Yasin Kucuk has been writing software professionally since 1999. Twenty-two years in, he had shipped enterprise platforms for Mercedes-Benz, Panasonic, Samsung, Ford and Turkcell. He had won Mercedes Global’s “Best Practice” award and Novartis Europe’s “Innovation” award. And, increasingly, he had spent his time building software for one specific industry: trade shows and live events.

From Tuyap TV for Tüyap Expo, to Apollo Conference Room Manager deployed across Reed Exhibitions venues, to ExpoSquad® — a full event & expo management platform — he watched the same pattern repeat year after year. Booth builders, exhibition contractors and expo service companies were running multimillion-dollar operations on spreadsheets, generic CRMs that did not understand what a booth was, and inboxes that lost half the proposals they ever sent.

Generic CRMs sell “contacts” and “deals.” This industry sells booths at specific shows on specific dates — with hall numbers, stand sizes, electric loads, fabrication lists, on-site teams and sponsor packages. None of that fits in a HubSpot pipeline. So in 2024, we launched Exphora — the first CRM, designer and exhibitor-database platform built only and exactly for the people who build trade show booths for a living.

Founder

Meet Yasin Kucuk

YK
Yasin Kucuk
Founder & CEO
Connect on LinkedIn
Beverly Hills, California
22+ years software
MBA · Halic University

Yasin started writing software in 1999 as a Senior Software Developer at Panasonic ISC Türkiye, where he stayed for six years. From 2005 to 2009 he worked at Leica Geosystems / Hexagon as an IT Consultant, then at Arıkanlı Holding from 2009 to 2011. In 2009 he founded Sentio Technologies in Istanbul, focused on custom enterprise software for media, retail and event industries.

Over the next 15 years, Yasin’s teams shipped some of the most ambitious event-tech and signage projects in the region: a 2,600-dealer real-time digital signage network for the Turkey Jockey Club streaming live betting odds, an Apollo Conference Room Manager deployed across Reed Exhibitions venues, multiple Mercedes-Benz internal platforms (winning Mercedes Global’s “Best Practice” award), Sanovel-Novartis TV (winning Novartis Europe’s “Innovation” award), HAAI sales tracking for 1,400 Samsung/Neutec pharmaceutical reps, and city-wide LED management for both Istanbul and Ankara Municipalities.

In September 2021 he founded Periger Technologies, headquartered in Los Angeles. Periger built ExpoSquad® — a complete event and expo management platform — and continued delivery for global clients including Mercedes-Benz, Panasonic, Samsung, Tüyap Expo and Reed Exhibitions. By 2024, Yasin had spent more than a decade watching the trade-show industry build multi-million-dollar operations on spreadsheets and generic CRMs that simply do not understand booths.

Exphora is the answer to that decade of frustration. It is the CRM, 3D Booth Designer, AI proposal engine and global exhibitor database that Yasin always wished his trade-show clients had. He runs Exphora from Beverly Hills, with engineering spread across Los Angeles and Istanbul.

Career Arc

25 years → Exphora

1999
First professional software role at Panasonic ISC Türkiye.
2005
Joined Leica Geosystems / Hexagon as IT Consultant.
2009
Founded Sentio Technologies in Istanbul — start of trade-show industry work.
2021
Founded Periger Technologies in Los Angeles — built ExpoSquad® and global enterprise systems.
2024
Launched Exphora — the first CRM purpose-built for trade show booth builders worldwide.
Track Record

22 years of shipping software for global brands

Selected projects delivered by Yasin and his teams at Sentio Technologies and Periger Technologies — the foundations under everything Exphora does today.

Mercedes-Benz

Mercedes Global "Best Practice" award

Multiple delivered projects: SSH Campaign Manager, HR TV Intranet, Mercedes Media Wizard, Apollo Conference Room Manager and Mercedes-Benz e-Trainer.

Sanovel · Novartis

Novartis Europe "Innovation" award

Sanovel-Novartis TV — internal communications and training platform recognised across Novartis Europe for product innovation.

ExpoSquad®

Event & expo management platform

A complete software suite Yasin built at Periger Technologies for the trade-show industry — the direct predecessor to Exphora.

Tüyap Expo & Reed Exhibitions

Tuyap TV, HAAI sales tracking, Apollo Conference Room Manager

Multi-year delivery for two of the world's largest exhibition organisers — covering exhibitor sales tracking, expo TV and conference operations.

Turkey Jockey Club

2,600-dealer real-time digital signage network

Nationwide signage with live-streamed betting odds and advertising orchestration — engineered for sub-second latency at scale.

Panasonic

Online Service Optimizer

Service-network optimisation platform delivered while at Panasonic ISC Türkiye and again later as an external partner.

Neutec · Samsung

HAAI sales platform — 1,400 pharmaceutical reps

Field-force sales tracking and territory management for one of Türkiye's largest pharma sales operations.

Istanbul & Ankara Municipalities

Indoor + outdoor LED TV management

Public-infrastructure digital signage — broadcasting public service, civic information and emergency notifications city-wide.

Kale Group

180-dealer signage + Oculus VR Store

Dealer-network digital signage paired with one of Türkiye's earliest production VR retail experiences using Oculus hardware.

Ford · Turkcell

Enterprise platform delivery

Internal tooling, dealer platforms and customer-facing systems for two of Türkiye's largest enterprise customers.

What We Believe

Four principles that shape every decision

Industry-specific beats generic

HubSpot and Salesforce sell to everyone. Exphora is built only for booth builders, exhibition contractors and expo service companies — every field, workflow and report reflects that focus.

Free Designer because every booth deserves great design

Our 3D Booth Designer is free forever for everyone — no watermark, no seat limit, no plan gate. Great design should not be a paywall in our industry.

Build in public, ship every week

Exphora ships continuously. New features, fixes and language packs go live weekly — and we publish what we are working on so customers can guide the roadmap.

Privacy by default — your data is yours

Your CRM, your contacts, your booths and your designs belong to you. We never sell customer data, never train external models on it and provide one-click export of everything.

Where We Work

Two offices, one global team

Headquarters

Beverly Hills, California

Exphora HQ — product, partnerships, and U.S. customer success. Operates as Periger Technologies, the legal entity behind Exphora.

Engineering

Istanbul, Türkiye

Engineering, design and 24-hour support coverage — rooted in Sentio Technologies, the team that has been shipping trade-show software since 2009.

Built by people who get it

Try the platform 22 years prepared us to build

Spin up an Exphora workspace, import your shows and contacts, and design your next booth in our free 3D Designer — all in under five minutes.