Customer management, sales pipeline, AI-powered quoting, contracts, multi-currency invoicing and a global exhibitor database — all in one platform. Includes a free 3D Booth Designer with CAD export. Unlike HubSpot or Salesforce, Exphora was built from day one for the trade show industry.
Trade show calendar covering CES Las Vegas, NRF NYC, SEMA Show, Hannover Messe, EuroShop, drupa, IBTM World, RSNA Chicago, Bio International, ConExpo, MWC and AAOS Annual. Bronze-to-Platinum customer tiers, quote templates with 30+ booth specifications, e-signature contracts, 9 payment methods.
Selling a trade show booth is not a typical B2B deal. Each project runs 6–18 months, includes 30+ technical specifications (booth size, electrical load, water, lighting, AV equipment, furniture, demo area, kitchen equipment), requires coordinating 5–15 sub-suppliers and is locked to an immovable show date. Generic CRMs like HubSpot, Salesforce and Pipedrive were not designed for this workflow — they require manual customization, paid add-ons and consulting hours to even approximate it.
A trade show CRM is a platform built from the ground up around the realities of the exhibition industry. It includes booth-project pipelines (Brief → Design → Approval → Production → Install → Dismantle), quote templates with 30+ booth specification fields, an integrated trade show calendar, a global exhibitor database (so you can reach prospects before your competitors do), and industry-specific contract templates for booth construction.
Exphora is the first SaaS CRM in the world built for this niche. It serves a global market — modular booth builders in Las Vegas, custom exhibit houses in Chicago, exhibition stand designers in London, Dubai and Düsseldorf, congress booth providers, and event production companies that need an actual system of record for their booth pipeline. If you build, design or service trade show booths for a living, this is the tool your team has been hand-rolling in spreadsheets for years.
Ready out of the box. No manual setup, no add-on shopping, no consulting fees.
Company, contact, agency and supplier profiles. Bronze-to-Platinum tier segmentation, full communication history, customer lifecycle tracking from first inquiry to repeat business.
9 lead sources: web forms, WhatsApp, Facebook, Instagram, email, AI chat widget. Automatic 0–100 lead scoring. Pull qualified leads from a global trade show exhibitor database.
Drag-and-drop boards. Multiple pipelines, custom color-coded stages. Track every booth project from first contact through teardown without losing context.
30+ booth specification fields (size, electrical, water, lighting, AV, furniture, meeting room, kitchen, banner). Generate complete quotes from a text brief with Claude AI in under 60 seconds.
Auto-generate contracts from approved quotes. 13+ clause templates. Dual-signature workflow (provider + client) through a branded client portal — no DocuSign add-on needed.
7 currencies (USD, EUR, GBP, TRY, AED, SAR, CNY). 9 payment methods (ACH, wire, PayPal, Stripe, Wise, Zelle, cash, check, credit card). Partial payments and automatic status updates.
Access exhibitor lists for thousands of shows: CES Las Vegas, NRF NYC, SEMA Show, Hannover Messe, EuroShop, drupa, IBTM World, RSNA, Bio International, ConExpo, MWC and more.
US and worldwide show dates side-by-side. Customer meetings, task deadlines, install/dismantle windows and team schedules in a single calendar.
Why an industry-specific solution beats a horizontal CRM for booth builders.
| Feature | Exphora (Industry-Specific) | Generic CRM |
|---|---|---|
| Pipeline pre-built for booth projects | Out of the box | Manual setup required |
| Quote template with 30+ booth specs | ✓ | — |
| Global trade show exhibitor database | 433,000+ exhibitors | — |
| Free 3D Booth Designer (CAD export) | ✓ Free forever | — |
| Trade show calendar built in | ✓ CES, NRF, SEMA, EuroShop… | — |
| Multi-currency invoicing (7 currencies) | ✓ | Add-on / limited |
| Monthly price | $49–$399 | $100–$1,000+ |
| Time-to-value for booth projects | 5 minutes | Weeks of customization |
| Industry-specific contract templates | ✓ 13+ clauses | Build your own |
| Per-seat overage | $25/seat | $75–$300/seat |
Detailed comparisons: Exphora vs HubSpot · vs Salesforce · vs Pipedrive
Meet Vegas Exhibits — a 7-person custom booth shop in North Las Vegas that builds 60+ booths a year, with CES and SEMA Show as their flagship January and November weeks. Here is what their work looks like inside Exphora the week a CES lead lands.
A SaaS company in Austin submits the booth-quote form: "20×20 island booth at CES 2027, Central Hall, hardwall construction, two demo stations, semi-private meeting room." Lead Center auto-scores it 84/100 (size > 400 sqft + verified domain + Central Hall). It lands in the "First Contact" stage of the CES 2027 pipeline and gets routed to Maria, the senior account manager.
Maria opens the Booth Designer and parametrically lays out a 20×20 with hardwall LED tower, two demo pods, a 100 sqft semi-private meeting room and rear storage. She exports a PDF and four photoreal renders, then triggers the AI Quote: 30+ specs filled in (60 amp electrical, 18 spotlights, 6 LED panels, 2 monitors, 14 furniture pieces, freight from Vegas warehouse, drayage, I&D crew). Total $78,400.
The Austin team opens the quote in their branded client portal, requests two revisions (swap reception desk for taller counter, add a second monitor). Exphora notifies Maria; the changes are applied in 15 minutes. The client clicks Approve right inside the portal.
A US booth-construction contract auto-generates from the approved quote — 13 clauses including show-floor liability, change-order policy and dismantle window. Both parties e-sign in the portal. The 50% deposit invoice is issued in USD with a Stripe link plus ACH wire instructions; the deposit posts the same afternoon.
A material list auto-generates from the line items. Three sub-suppliers (carpentry, AV, graphics) are assigned tasks with deadlines tied to the LVCC move-in window. Maria tracks supplier status in the project board. The client receives an automated weekly status email through to install. On Sunday before CES, the I&D crew clocks in against the project from the mobile app.
The booth is dismantled Friday night and trucked back to the Vegas warehouse. The final invoice clears in USD. Expense tracking shows project P&L: revenue $78,400, cost $51,200, gross margin 35%. The customer is upgraded to "Platinum" tier and added to the SEMA Show watch list — Exphora will surface them automatically when SEMA pipeline opens in March.
Signal Explorer covers every major US show plus the world's largest international exhibitions, with exhibitor lists, dates, halls and verified contacts.
Plus 50,000+ additional shows worldwide, 433,000+ exhibitor profiles, and country/category/date filtering.
3-day free trial on every paid plan. Save roughly 17% with annual billing.
A trade show CRM is a customer management platform purpose-built for booth builders, exhibition stand designers and expo service companies. Generic CRMs like HubSpot, Salesforce and Pipedrive require heavy manual customization, paid add-ons and consulting hours to fit booth-project workflows. Exphora ships with ready-to-use pipelines for booth projects, quote templates with 30+ booth specifications, a built-in trade show calendar and a global exhibitor database (Signal Explorer). Instead of weeks of setup, you go live in roughly five minutes.
Yes. The 3D Booth Designer is free forever and no credit card is required. You only need to create an Exphora account. You get unlimited saved designs, parametric 3D editing, six CAD export formats (DAE, STL, OBJ, GLB, DXF, PNG), an electrical plan and an artwork list. The CRM modules (customers, pipeline, quotes, contracts, invoicing) are available on the Starter ($49/month), Pro ($199/month) and Enterprise ($399/month) plans.
Signal Explorer (Pro and Enterprise) covers a global trade show database: 112,252+ events, 433,000+ exhibitor profiles, 632,000+ verified contacts and 254+ countries. Major US shows are first-class citizens — CES Las Vegas, NRF Big Show NYC, SEMA Show, RSNA Chicago, Bio International Convention, ConExpo-Con/Agg, AAOS Annual Meeting — alongside global giants like Hannover Messe, EuroShop Düsseldorf, drupa, IBTM World Barcelona and Mobile World Congress. Filter by country, category and date, then push exhibitors directly into your CRM as scored leads.
No. You can import existing customers and opportunities via CSV or Excel with field mapping and preview. Communication history is preserved. Average migration takes 2–4 hours for around 1,000 customers. With the 3-day free trial you can run Exphora in parallel with your current stack for a week, then cancel the legacy subscription once your team is live. Most booth builders save more in the first quarter than they spent on HubSpot for a full year.
A booth project is not a typical B2B deal. It runs 6–18 months, includes 30+ technical specifications (size, electrical load, water, AV, lighting, furniture, kitchen, storage), requires coordination with 5–15 sub-suppliers and is locked to an immovable show date. Exphora ships with a Brief → Design → Approval → Production → Install → Dismantle pipeline, project-level cost tracking, supplier task assignments, automatic weekly status reports for the client and a teardown checklist — none of which exist in HubSpot or Salesforce without custom development.
Exphora encrypts everything in transit with HTTPS/TLS. Backups are encrypted with AES-256 before they leave the server, and stored third-party credentials (such as WhatsApp API tokens) are encrypted at rest with AES-256-GCM. The database itself is not encrypted at the disk level — we would rather tell you that than imply otherwise. Access is controlled by JWT authentication and six roles (Owner, Manager, Sales Rep, Designer, Accountant, Viewer). Payment processing is handled by Stripe; card numbers never reach our servers. You can export all your data as a ZIP at any time, and delete your account and personal data yourself from Settings. Exphora is not SOC 2 certified and no audit is underway — if a certification is a requirement for you, please ask us before you buy.
The Free plan gives a single user the Booth Designer. Starter ($49/month) is built for a solo booth builder and includes the full CRM. Pro ($199/month) supports up to 5 users for growing teams and adds Signal Explorer. Enterprise ($399/month) supports up to 10 users with API access, advanced reporting and SSO; additional seats are $25/month. The 6-role permission system gives granular control: Owner, Admin, Sales Rep, Designer, Accountant and Viewer.
Yes. All paid plans include a 3-day free trial. The Booth Designer (Free plan) requires no credit card at all. CRM trials (Starter, Pro, Enterprise) require a card to start, but if you cancel before the trial ends you are charged nothing. Cancellation is one click from the dashboard — no retention calls, no email gauntlet.
More reading: Blog · Trade Show Glossary · Booth Designer
3-day free CRM trial plus a Booth Designer that's free forever. No setup fees, cancel anytime.